$1 is Now is the time.
$2 is .
$3 is .
$4 is Now is the time.

$1 is 'Now is the time'.
$2 is .
$3 is .
$4 is 'Now is the time'.

$1 is "Now is the time".
$2 is .
$3 is .
$4 is "Now is the time".