The bottle has a nice high-tech touch, in that the label has a little star printed in thermo-sensitive ink. Invisible at the wrong temperature; blue at the right temperature (between 6 and 8 degrees Celsius).
...I'd like to have the name of that beer. (or is it 1664? I presumed that was the first item in a list of two) :-)
Anyway, I'd like to see that sort of device on many of the more hearty beers that should not be served icy cold. Fat Tire (from Colorado) is often served in bars at a temperature much too cold for optimum taste. On the other hand, there'd probably have to be a different temperature rating in the UK from that used in the US.
Americans are known to prefer their beers much too cold. What our British bretheren do not understand is that prior to the last decade, almost all American beer was so horrid that the cold temperature was to protect us from tasting it at all.