Often, however, getting to market faster, before all the bugs are worked out, is the only way to survive. Many companies have gone under after producing excellent merchandise late because of costs incurred and time to penetrate the market.
If someone beats you to market with something desperately needed, but does so by offering a mediocre finish rather than doing it "right" that someone gets instant market penetration. If you come along later with a clearly superior offering, you could easily steal the market out from under your competitor. For that to happen, though, people need to recognize the quality of what you're selling.
It takes some time for people to evaluate the new entry into a market that is already "owned", even if only tenuously. Running late on production usually means running over budget as well. Once you get your product to market, you have to be able to survive long enough for people to buy what you're selling. That's when many vendors and producers of the late, superior product falter. So much for your superior product.
|print substr("Just another Perl hacker", 0, -2);||- apotheon
CopyWrite Chad Perrin
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