It's sort of an open secret that your 'different approach' is variously frowned upon by various interests for various reasons. It's not to say its a bad idea. Even the old test of "can I write a drawing application in it" is becoming more and more feasible with what we commonly call a 'web browser' ... The real question is whether it will catch on and outshine the wxWidgets and DotNets of the world, until the next "paradigm shift" in GUI programming comes along.
see also: Bindows and
API War (search for "HTAs and DHTML") for some additional perspectives.