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Re: Feather accounts available for new users

by liz (Monsignor)
on Feb 08, 2006 at 23:06 UTC ( #528967=note: print w/ replies, xml ) Need Help??


in reply to Feather accounts available for new users

A nice piece of guerilla marketing! Congratulations, Juerd!


Comment on Re: Feather accounts available for new users
Re^2: Feather accounts available for new users
by Fletch (Chancellor) on Feb 08, 2006 at 23:53 UTC

    Juerd's selling gorillas to pugs that know Haskell?

    /boggle

    Talk about your niche market . . .

Re^2: Feather accounts available for new users
by Juerd (Abbot) on Feb 09, 2006 at 01:01 UTC

    A nice piece of guerilla marketing! Congratulations, Juerd!

    Marketing?!

    Juerd # { site => 'juerd.nl', plp_site => 'plp.juerd.nl', do_not_use => 'spamtrap' }

      Presumably meant in the sense of advocacy via publicity.
      A nice piece of guerilla marketing! Congratulations, Juerd!

      Marketing?!

      It really is a well-known term in marketing and PR business:
      http://en.wikipedia.org/wiki/Guerilla_marketing

      Small companies can be very successful without ever spending a dime on an advertisement. When a group of Perl Mongers prepare for a YAPC or a Perl Workshop, they practise guerilla marketing: mailinglists, forums, usenet, PM meetings, targeted press releases, blogs, podcasts, Perl and programming websites, maybe even leaflets in internet cafe's or elsewhere, or posters at the local university or highschool. Low-cost, word-of-mouth, grass-roots.

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