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Re^2: Feather accounts available for new users

by Juerd (Abbot)
on Feb 09, 2006 at 01:01 UTC ( #528983=note: print w/ replies, xml ) Need Help??


in reply to Re: Feather accounts available for new users
in thread Feather accounts available for new users

A nice piece of guerilla marketing! Congratulations, Juerd!

Marketing?!

Juerd # { site => 'juerd.nl', plp_site => 'plp.juerd.nl', do_not_use => 'spamtrap' }


Comment on Re^2: Feather accounts available for new users
Re^3: Feather accounts available for new users
by ysth (Canon) on Feb 12, 2006 at 02:31 UTC
    Presumably meant in the sense of advocacy via publicity.
Re^3: Feather accounts available for new users
by woolfy (Hermit) on May 02, 2006 at 07:36 UTC
    A nice piece of guerilla marketing! Congratulations, Juerd!

    Marketing?!

    It really is a well-known term in marketing and PR business:
    http://en.wikipedia.org/wiki/Guerilla_marketing

    Small companies can be very successful without ever spending a dime on an advertisement. When a group of Perl Mongers prepare for a YAPC or a Perl Workshop, they practise guerilla marketing: mailinglists, forums, usenet, PM meetings, targeted press releases, blogs, podcasts, Perl and programming websites, maybe even leaflets in internet cafe's or elsewhere, or posters at the local university or highschool. Low-cost, word-of-mouth, grass-roots.

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