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Re^3: Feather accounts available for new users

by woolfy (Hermit)
on May 02, 2006 at 07:36 UTC ( #546835=note: print w/replies, xml ) Need Help??

in reply to Re^2: Feather accounts available for new users
in thread Feather accounts available for new users

A nice piece of guerilla marketing! Congratulations, Juerd!


It really is a well-known term in marketing and PR business:

Small companies can be very successful without ever spending a dime on an advertisement. When a group of Perl Mongers prepare for a YAPC or a Perl Workshop, they practise guerilla marketing: mailinglists, forums, usenet, PM meetings, targeted press releases, blogs, podcasts, Perl and programming websites, maybe even leaflets in internet cafe's or elsewhere, or posters at the local university or highschool. Low-cost, word-of-mouth, grass-roots.

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