Straight from the DBI Docs:
in reply to Variable is filled with column name not data, can't figure out why.
With most drivers, placeholders can't be used for any element of
a statement that would prevent the database server from validating
the statement and creating a query execution plan for it.
"SELECT name, age FROM ?" # wrong (will probably fail)
"SELECT name, ? FROM people" # wrong (but may not 'fail')
So you'll need to change your code to:
$sth = $dbh->prepare(qq~select $rating from FanRatings where Title = ?
+~) or die $DBI::errstr;
$sth->execute($filename) or die $DBI::errstr;