Someone needs to write a rank beginner's introduction to programming languages, slanted toward managers who don't know much about these things but need to make some choices about technical direction.
in reply to What can bring the excitement back to Perl?
The title of the book should say something or other about animals (Note: foxes/hedgehogs, black swans). Something like "Snakes and Camels" might work.
Computer Science types are resistant to the idea that software is best considered as a social phenomena, but managerial types are likely to be more enthusiastic about that, and arguably, perl wins when things are considered form that point of view. The perl culture is remarkably strong, whatever the weaknesses of the perl language: so argue in terms of culture.