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The problem is that I can't get people to use the tools
Hi Logan, looks like you've got some 'peopleware' Demarco, Lister, 2Ed, type problems rather than a technical problem. You say you are in a startup. Well looks like they have hired the wrong people (your co-workers). I've worked in startup(s) and there is nothing worse than closed minds in small teams you simple do not have the time, resources to waste.
First who, then what ...
If you read on current business *best practice*Good 2 Great [Jim Collins, is a good example, you will see that if you recruit the *right people* - you don't need to motivate, and micro manage them. The right people are more interested in creating the best they possibly can and open to *any* tool that can imporve work practices. Ever wonder how the Armed forces recruit?
Confront the brutal facts ...(the Stockdale paradox)
The second point is that maybe you may have to accept that your co-workers (and maybe management) are settling for *good enough* rather that shooting for world best?
I could go on. Look around for another job. Don't waste your time trying to convice your co-workers. Remember the best leave when they see misalignment of core ideals between company aims, employees and themselves ...