I don't think the OP was saying he doesn't find Perl exciting. He wants to figure out how Perl can be "sold" as exciting to a wider audience. The biggest problem for Perl in the industry at the moment is a lack of Perl developers. And that seems to be because younger / newer developers aren't picking it up.
I think the only thing that can really get Perl back to where it once was, in terms of "buzz", is Perl 6.
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