Professionals will minimize effort and maximize profit. It's a matter of integrity and good sense that they also deliver value to the customer.

Matt's Archive scripts excel in some ways:

1. They are free as in beer.
2. They are trivial to install -- no modules, no dependencies.
3. They are easy to use, just paste in the form supplied.
4. They cover a good range of jobs designers want done.
5. They usually work as expected.

The theme here is that web designers get what they want, not what they need.

Professional web designers generally don't know programming or security, and their eyes glaze if you mention those subjects. Those accustomed to using matt scripts may fear liability if they ever learn about the horrors that can happen. In that case they may close their eyes, plug their fingers in their ears, and sing like Ethel Merman till you leave.

There's No Business Like Show Business</em