This topic seems to be a constantly recycled one.
I wish I would have read something along these lines when I first started playing around with the giant play-ground called the web.
Anyway there is a link to an article written by Eric Raymond, that is geared towards mailing lists, but fits here EXTREMELY well with some minor modifications.
"The social dynamics of the net are a direct consequence of the fact that nobody has yet developed a Remote Strangulation Protocol." -- Larry