Even if reference appeared clearly in a movie or on TV, I don't think "the masses" could value it for what it is. It would still be something that would maybe bring a smile to a geeks' lips, but I don't think the average person will care.
"Windows" is something that a lot of people know, and is recognizable. The largest part of the computer-using population is not a programmer who would understand the reference to a computer language.
I think it's a bit like the appearance of W. Richard Stevens' book "UNIX Network Programming" in one of the Wayne's World movies. The geeks tought it was fun (I did anyway), but I don't think the average viewer understood the reference.