HD-DVD will win because consumers are already innendated with the term HD from the recent pricepoint drop in High Definition CRT,DLP, & LCD sets. In their minds HD = good, and the name alone may be enough to pull it through the marketing muck. not saying HD-DVD is the best standard, but the term DVD is already in their minds and is a joe 6 pack term. Blueray is losing on the name game front.. and unfortunately that's a good portion of it
They would probably call it blueray dvd when it came out, but the fact that they aren't currently is hurting them, in terms of getting the word out to joe 6 pack.. which is unfortunately .. who matters here.