I often write s/// replacements (and m// matches) with braces, mostly because I don't have to escape slashes, and I don't even have to escape braces as long as they're nested. It's not unusual that I want to match a string with a slash in it (usually a file path), so I find using any "not slash" as delimiters useful.
That said, I don't make a habit of changing delimiters in existing code. I probably would have stayed with slashes in my reply here if not for the /e flag. Since the replacement is being executed as a code block, I think it's good to make it look like a code block.