A very good point. I used to work for a Co that made 3-page websites for tourist operators. Then I'd have to try to trick people to visit/stay on the site - making me feel like a used car salesman.
in reply to Re: Biggest clue you don't want the job you're offered
in thread Biggest clue you don't want the job you're offered
Since then, the most rewarding work I've done is on community websites. There, (like here), you can pop into the chatroom and meet the users. I find it much more fulfilling to actually be producing something that the users enjoy. Vroom, you've got a good job :)