Just one frame doesn't help much when reverse engineering this, especially when you don't know what data to expect. Surely there is some software to go with it that displays human-readable data? Check the lat/long/alt values that it reports and try to estimate how much it jitters. From that you can calculate a range of values to expect. Altitude should be easiest as it's most likely a 16-bit integer of meters and you just have to guess little- or big-endian. Lat/Lon could be fixed or floating point. A timestamp should also be fairly easy to spot as it changes by roughly the same amount between two packets.
Have you asked the manufacturer at all? Their site is really not very informative but perhaps they're customer-friendly enough to give you the specs.