EES, or Enron Energy Services, the American energy company, used to be called something boring like National Gas Pipeline Authority (I don't recall, but it was something along those lines). Then they got all fancy. They paid some huge sum of dollars to an image consultancy to come up with a memorable name and after months of work, the answer was Enteron. Modern. Technological. A Word of Power. So they had all the letterhead printed and everyone got new business cards and then right at the last minute some bright spark looked up the dictionary and found "NOUN: The alimentary canal; the intestines". Which you might actually think was pretty good for the name of a pipeline company - but the suits wouldn't wear it, so they dropped a syllable and became Enron. Just thought you might like to know that.
§ George Sherston
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