To be fair, though, Java or .Net or anything else we like to demonize aren't the only things that can break for executives. Plenty of Perl things can do that too. However, that only a couple of executives notice something breaking doesn't qualify things as "enterprise", I don't think.
I've alrady considered your answer and I think it's glib and purposedly avoids the question. I'm not trying to talk about how stupid businesses can be or how messed up the software development process is, or how people beleive hype that they shouldn't. I don't think enterprise software has to be marketing hype (although I might beleive that marketing hype invented the term).
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