Along the same idea as the sound bite suggestion -- if the sound bite doesn't actually have to make sense (and these are
managers, remember), ask them how much faster four guys can run a relay race than two guys can run the same race.
It's not the same thing at all, of course -- but it will make them think about sequential issues for a half-second, and if that's a half-second longer than they were, that's probably an improvement.
You are what you think.
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