We'll have to discuss what 'engineering' means over a pint of beer sometime -- I don't have time to write out a complete response to your excellent answer.
In a nutshell, though, engineering is applied science. Science includes investigative tools like the Scientific Method, and the idea that the Scientist or Engineer is always learning by reading technical publications and interacting with other professionals. Naturally, this activity includes Perlmonks. which I will say with a straight face is Professional Development.
Jeepers -- after 11pm and you've made me want to write a long dissertation about it.
What then of 'craftmanship'? What does that mean? To me, that means a deep understanding of what you're doing, a knowledge of the available techniques, resources to fall back on, and the ability to build a suitable solution that is clean, perfect and documented. Oh, and the work should be good enough that the craftsperson is proud to show off their work to other professionals. I strive to write code and documentation that good (and I am working towards learning how to write decent tests as well).
Finally, developing a web site is rarely a cookie cutter operation -- just try and develop web sites for a living. It's brutal -- no two are alike: a template will only take you part way.
Alex / talexb / Toronto
"Groklaw is the open-source mentality applied to legal research" ~ Linus Torvalds
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